The Republic of Ghana has experienced two peaceful handovers of power in the two decades since it has returned to civilian, multiparty democracy and has gained a deserved reputation as a bastion of stability. However, in recent years, it has been the country’s economic performance in the headlines.
Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas...
Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising...
Long under tight state control, South Africa’s broadcasting market has become livelier and more diverse over the past three decades, with private stations emerging to challenge the incumbent South African Broadcasting Corporation (SABC). Pay-per-view television channels have sprung up, though the free-to-air stations run by SABC...
Having weathered the international economic storm well, the South African advertising industry had a tough year in 2012 and may have a slower period ahead. The sector is contending with economic headwinds and subsequent caution among advertisers. Nonetheless, major clients are still willing to spend, and innovative agencies...
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