As the range of media outlets continues to diversify both in terms of form and content, Gabon’s advertising sector is seeing steady growth. Despite the relatively small population, rising incomes and the increasing competition in specific sectors such as telecommunications and finance are leading companies to pay more attention to their...
Long viewed as a bastion of stability in the Central African region, thanks in part to large hydrocarbon revenues that have helped it maintain one of the highest levels of per capita income in the region, Gabon has been able to leverage its diplomatic clout throughout sub-Saharan Africa.
On a June morning in 2013, commuters in downtown Accra were startled to look out their windows to see a dozen horses crossing through traffic. The maroon t-shirts and banners proudly declared the riders part of a guerrilla advertising effort from Enterprise Insurance, Ghana’s oldest insurance group, whose horse logo is a key part of the company’s...
A strong tradition of press freedom across all segments characterises the Ghanaian media sector, and as the economy continues to grow, a report from the International Research & Exchanges Board (IREX) shows the sector is expected to remain in good health.
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