With many of the region’s top agencies, publications, broadcasters, online outfits, and film and TV production companies based in the emirate, Dubai has a reputation as a lynchpin of the Arab and Middle Eastern media and advertising industry. Increasingly international in outlook and reach, the sector also benefits from a sophisticated local market, familiar with the...
Media & Advertising
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Articles & Analysis | Digital advertising is catching up with Dubai's mobile internet penetration rates from The Report: Dubai 2015
Dubai plays host to more than 2000 major media companies, including 120 TV channels and broadcasters, and 180 production houses. While the effects of the global financial crisis have resulted in some residual caution among market players, there is plenty of upside for Dubai’s media and advertising outfits to tap into. In first-quarter 2014 newspapers had the highest advertising expenditure,...
In many respects 2014 marked the transition from strong recovery to promising growth for Dubai. With many exciting projects in the pipeline, not least the hosting of Expo 2020, the emirate is continuing to build on its reputation as a dynamic and international centre for business.
Articles & Analysis | A well established and evolving industry retains considerable potential from The Report: Egypt 2014
With a population of nearly 88m, Egypt’s media industry serves the largest domestic market in MENA. And from its central base in the region, the industry is able to extend far beyond the country’s borders to tap into a broader base of more than 300m readers, viewers and listeners across the Arabic-speaking world with its books, magazines, films, radio and television...
Articles & Analysis | After a difficult 2013, the sector looks forward to a rebound in ad spend from The Report: Egypt 2014
With a population of more than 80m people and strong levels of household spending in the upper two quintiles of the income spectrum, Egypt has a vast consumer market. Given its wide range of competitive industries – including fast-moving consumer goods (FMCG), financial services and telecoms – provided by both multinational and established local brands, the country’s...
Chapter | Media & Advertising from The Report: South Africa 2014
With a proliferation of multi-language broadcasters and publishers catering to a broader regional audience, South Africa is home to one of the continent’s larger media sectors. The media industry is dominated by a group of multinational conglomerates that work across multiple platforms, with the largest player reaching a market cap of $4.7bn. While print sales and advertising revenues are in...