Hydrocarbons revenues still form the bulk of Abu Dhabi’s GDP and while falling prices are a concern, the emirate has been moving steadily towards its economic diversification targets in line with Abu Dhabi Economic Vision 2030. The past 10 years has seen the non-oil sector expand strongly on the back of business-friendly government policies, as a result of which non-oil sector growth now outpaces that of the oil sector.
Historically, Côte d’Ivoire served as the francophone regional headquarters for a number of international advertising firms. When the political unrest broke out in the early 2000s, the decampment of multinational advertising agencies to Dakar or Accra created the space for the emergence of an indigenous advertising industry, which is now well...
Given its size, its status as a cultural hub of francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the...
Given its size, its status as a cultural hub of Francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the migration to digital TV and planned liberalisation...
A heavyweight within the West African Economic and Monetary Union, accounting for 35% of the eight-member region’s GDP, Côte d’Ivoire’s growth is a bellwether for Francophone West Africa. An ambitious government spending programme and a range of pro-business reforms are set to boost economic activity going forward.
A major growth segment in the regional media industry in recent years has been pay-TV, which has made significant inroads into territory once dominated by free-to-air (FTA). Dubai has been a centre for this, with its highly media-savvy and international population a major market. The official encouragement given to the media sector – via free zones such as Dubai Media...
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