Media & Advertising

Displaying 13 - 18 of 115

 

For years there has been talk of establishing a media production city in Saudi Arabia, but recent comments by Adel Al Toraifi, the new minister of culture and information, appointed in early 2015, suggest these plans could be moving forward. The Kingdom’s new National Transformation Programme, released in June 2016, includes direct funding for...

 

The UAE’s television industry has undergone an important shift in the way it conducts business, not to mention a sea change for the regional advertising market, following years growing viewership. “Electronic audience measurement is the default system in more than 60 countries around the world,” Christopher O’Hearn, general manager of the...

 

Over the past 15 years, Dubai has come into its own as one of the Middle East’s key centres for print, broadcast and digital media. The emirate’s media-focused free zone, Dubai Media City, has attracted a range of global media brands, including news organisations like Reuters, The Economist and CNN; publishing firms, such as McGraw Hill...

 

The Nigerian media industry is in the midst of what many local players consider to be a sea change. The rising popularity of ICT across the nation over the past decade and a half has had a major impact on the way Nigerian consumers access media on a daily basis. This has created a range of challenges for the nation’s print and broadcast media...

 

In late August 2016 Mark Zuckerberg, founder and CEO of Facebook, spent two days in Nigeria, where he met with key participants from the nation’s burgeoning ICT industry. Zuckerberg’s visit, the details of which were not made public until midway through his two-day stay, was widely taken to be a clear indication of Nigeria’s rapidly rising...

 

Although Qatar commands a powerful position in global energy markets, it is a relatively small state. Nevertheless, the country has cultivated significant soft power over the last decade by hosting international events, stepping up to play a role in diplomatic mediation and developing itself into a regional and global media hub. In the mid-...

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