South Africa Media & Advertising

An increasing appetite for domestic content and a rising appreciation by foreign filmmakers of South Africa as a filming location should sustain growth in the country’s entertainment industry, with the sector’s expansion set to outpace that of the broader economy in the years ahead. 

Change is afoot in the South African media industry, with two major acquisitions under way, and players increasingly looking to digital platforms. The country has one of the largest and freest media markets on the continent, but as in numerous other economies, print outlets have had to deal with slowing circulation and a rapidly changing online landscape.

South Africa’s print media is going through some difficult times, with a number of titles struggling with declining circulation, lower revenue and the looming possibility of stricter regulation. However, the sector does continue to hold encouraging potential for growth, particularly for weekly print outlets.