Over the past 15 years, Dubai has come into its own as one of the Middle East’s key centres for print, broadcast and digital media. The emirate’s media-focused free zone, Dubai Media City, has attracted a range of global media brands, including news organisations like Reuters, The Economist and CNN; publishing firms, such as McGraw Hill...
The UAE’s television industry has undergone an important shift in the way it conducts business, not to mention a sea change for the regional advertising market, following years growing viewership. “Electronic audience measurement is the default system in more than 60 countries around the world,” Christopher O’Hearn, general manager of the...
A major growth segment in the regional media industry in recent years has been pay-TV, which has made significant inroads into territory once dominated by free-to-air (FTA). Dubai has been a centre for this, with its highly media-savvy and international population a major market. The official encouragement given to the media sector – via free zones such as Dubai Media...
With many of the region’s top agencies, publications, broadcasters, online outfits, and film and TV production companies based in the emirate, Dubai has a reputation as a lynchpin of the Arab and Middle Eastern media and advertising industry. Increasingly international in outlook and reach, the sector also benefits from a sophisticated local market, familiar with the...
Over the last decade, through committed investments and the reduced influence of traditional media centres such as Egypt, Dubai has grown into a true hub for media production of all types. Seen as a base from which companies can serve both local and regional markets, Dubai is home to an increasingly mature, and thus far resilient, print sector,...
The local media sector has grown exponentially since the government set into motion a series of expansion initiatives in 2000. The emirate has emerged as a regional centre for the media industry over the past decade, competing with more established countries such as Egypt and Lebanon as the government actively seeks to diversify the economy into new...
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