A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011,...
With July-September 2012 seeing the economy grow at over 6% for the eighth successive quarter, and as the third quarter of 2012 saw a record $5.9bn in foreign direct investment, Indonesia has been recording some impressive numbers in recent months. This growth has also filtered down into higher disposable incomes and new patterns in consumer...
With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia today presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly...
The market in both pay-TV and cinema remains highly concentrated, but developments in 2011 and the prospects of strong growth point to a greater level of competition in years to come. Indonesian pay-TV is currently expanding at the slowest rate of all in Asia, with household penetration at a mere 3% in 2010 – roughly 1.3m households across the...
Indonesians are clearly avid internet surfers, but can they be made to pay? Convergence is the name of the game, with GSM operators banking on triple-play packages while fast-growing groups like James Riady’s Lippo Group are launching online news portals. While the lines have blurred between service and content providers, the challenge of how to...
Since TVRI’s 25-year monopoly in television was ended by the launch of RCTI in 1989 by Media Nusantara Citra (MNC), and Surya Citra Media’s SCTV shortly thereafter, the media sector has taken great strides in Indonesia. A number of large diversified conglomerates have emerged since, though these now face competition from smaller-sized firms....
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