Tourism & Entertainment

Nestled between two seas and two continents, Saudi Arabia stretches over 2.1m sq km, an area as large as Western Europe. Its diverse landscapes offer a wide variety of scenery, while its rich history, culture and significance to Islam attract visitors from around the globe, making it one of the most-visited countries in the world. However, the tourism and entertainment sector in Saudi Arabia is on the cusp of a major change. Under the umbrella of the Vision 2030 programme, the government has set out ambitious tourism development initiatives, as well as ushering in a series of multi-billion-dollar investment projects to build new resorts, hotels and cultural attractions. This chapter contains an interview with Amr Banaja, CEO, General Entertainment Authority.