Media

With more than SR3.3bn ($879.8m) in spending earmarked for culture and media by 2020, Saudi Arabia’s government is hoping to attract significant private sector investment in the development of its creative and entertainment industries. To this end, state agencies are working hard to encourage international investment, talent and media sector expertise in the Kingdom, and they aim to help develop local entertainment businesses and expand their influence across borders.

This chapter contains an interview with Ghassan Al Shibl, Board Member and Managing Director, Saudi Research and Marketing Group.