On the back of inefficient government policies and limited public expenditure, the agriculture sector dwindled under military rule. However, in the wake of economic liberalisation, increased investment and structural reform, the sector’s potential is ready to be unlocked. In recent years efforts have been made to enhance agricultural output with greater investment in production and post-harvest infrastructure. According to the Directorate of Investment and Company Administration, a total of $134.5m in foreign direct investment was approved for the agriculture sector in FY 2017/18, more than the combined total over the previous six years. With approximately two-thirds of the workforce directly or indirectly engaged in some form of farming, policymakers are eager to rejuvenate the sector. This chapter contains an interview with Thadoe Hein, Group CEO, Awba.