Tourism

Welcoming more than 10m tourists annually since 2014, Morocco is Africa’s top tourism destination by foreign arrivals, the result of a decade of steady development under the framework of two successive sector development plans, Vision 2010 and Vision 2020. Despite an increasingly challenging regional environment, the sector has proved resilient thanks to the kingdom’s political stability, with only a minor drop in tourist arrivals in 2015. Authorities are expecting the sector to pick up in 2016, driven by increased air connectivity, further diversification of source markets and a more specialised tourism supply.

This chapter contains an interview with Omar Kabbaj, CEO, Interedec.