Agriculture

The government’s Green Morocco Plan, launched in 2008 to run through 2020, aims to boost productivity through closer public-private collaboration, while at the same time improving smallholders’ earnings. While the country has in recent years made significant strides in boosting food output, several segments – including cereals, powdered milk and table oil – fall shy of their potential, and Morocco continues to rely heavily on food imports to meet demand. Even so, the value of food exports in Morocco grew 3.2% from 2013 to 2014, with the increase driven mainly by processed foods and seafood.

This chapter contains interviews with Mohamed El Guerrouj, Director, Agency for Agricultural Development; and Rita Maria Zniber, CEO and Chairman, Diana Holding.