Retail

The Rawaj Vision 2020 development plan devised by the Ministry of Trade, Industry and New Technologies aims to grow the retail sector’s contribution to GDP from 11% to 15% and generate 450,000 new jobs. As consumer confidence returns to the economy, new mall developments have sprung up, alongside an influx of foreign brands and franchises into the country. Although it continues to be dominated by informal trade and businesses, the advent of dedicated retail space is changing consumer habits in Morocco, and Rawaj Vision 2020 aims to restructure and gradually absorb informal activity into the formal economy.

This chapter contains an interview with Zouhair Bennani, CEO, Best Financière Group.