This chapter includes the following articles.
Media & Advertising
![Abu Dhabi Media & Advertising 2014 Abu Dhabi Media & Advertising 2014](https://drupal.oxfordbusinessgroup.com/sites/default/files/styles/chapter_header__710x233_/public/chapter_headers/Abu%20dahbi%20Media%202014.jpg?itok=AKCeAqvr&c=6b58192632658a449a6eb3dedd0e675e)
Abu Dhabi is home to a dynamic media market with a broad range of players catering to a variety of interests and tastes. Efforts to become a leading producer and exporter of creative content and media services are driving growth, as the sector’s development has been identified as a key part of fulfilling broader ambitions of diversification under the Abu Dhabi Economic Vision 2030. The emirate is aiming to become a regional centre for generating Arabic content across a variety of segments, particularly gaming, animation and e-learning. Advertising is also an important market, as the UAE is the MENA region’s largest advertising market, with total spending estimated at $1.2bn in the first nine months of 2013.