Media & Advertising

The media market in Ghana is widely considered to be one of Africa’s freest and most competitive, with a variety of outlets across a number of types of media. The country has made strides in recent years with legislation that ensures the population’s right to access government information and in proposing a broadcasting bill that will lay out stricter regulations regarding the ownership of broadcasting organisations, providing a framework for the industry. Economic and media liberalisation has led to the growth of a highly competitive advertising industry, with new agencies emerging regularly. Advertising spending in 2011 amounted to $177.4m, with the communications industry, particularly telecoms, leading the pack, accounting for 17% of advertising spending. This chapter features an interview with David Ampofo, Managing Director, Channel Two Communications and host of Time with David.