Tourism

After some challenging years, Kenya’s tourism industry is recovering, with the country becoming an increasingly attractive destination as stability and confidence return, travel connections improve and relevant government programmes come into effect. The authorities are adopting increasingly innovative policies to encourage growth, which appear to be yielding results, with tourism arrivals and sector earnings both on the rise in recent years. However, connectivity is an area with potential for development and diversification must also be taken into account. In an effort to achieve this diversification, the country is looking to offer a more contemporary experience, combining traditional attractions with new offerings.