Retail & E-Commerce

Now comprising a mix of traditional markets and modern retail outlets, Indonesia’s retail sector has been swiftly evolving since the late 1990s, when the country’s economic development began to accelerate. Gross national income per capita at current prices grew from $570 1999 to $3440 in 2015, more than a 500% increase over 15-year period, according to World Bank data. Fuelled by this economic explosion, a large domestic consumer base, second to none in South-east Asia, and a burgeoning middle class, the retail sector has emerged over the same time as a force in its own right and as a result has attracted substantial investment from domestic and international sources over the past decade and a half.

This chapter contains an interview with Hadi Wenas, CEO, MatahariMall.com.