Industry & Retail

Industry is at the centre of government plans to transform the economy from one reliant on its resource base to one driven by value-added exports. The current administration has laid out a series of plans to achieve these goals and build strong value chains around key industries, announcing a number of policies designed to support the industrial agenda and expand production. The performance of the retail sector has generally reflected that of the wider economy, and as Ghana is a particularly price-sensitive market, the inflationary environment and subsequent decline in spending have affected segments such as food and luxury goods. However, the long-term opportunities in the market are promising, thanks in large part to Ghana’s young and growing population; more than 50% of citizens are under the age of 25, providing a stream of tech-savvy and eager consumers.

This chapter contains interviews with Kais Marzouki, CEO, Nestlé Central and West Africa Region; and James Asare-Adjei, Former President, Association of Ghana Industries, and CEO, Asadtek Group.