Tourism

Leveraging its broad range of attractions and reputation as one of Africa’s safest and most welcoming destinations, the country now has a clear road map for increasing tourism arrivals, boosting revenues, and spreading the geographical and social impact of the sector’s growth. The World Tourism & Travel Council (WTTC) forecasts that Ghana will see 1.19m international tourist arrivals in 2014, up from the 993,600 projected by the government for 2013. This trend has been moving strongly upwards in the past few years. The official Ghana Tourism Authority (GTA) has set a target of 5m arrivals by 2027, and 2m in the nearer term. The challenge now will be to ensure the continued growth of tourism through appropriate investments in infrastructure, amenities and attractions, while revamping and substantially boosting the sector’s promotional and marketing efforts abroad.

This chapter includes interviews with Elizabeth Ofosu-Adjare, Minister of Tourism, Culture and Creative Arts; and Ulrich T Eckhardt, President of India, Middle East & Africa, Kempinski Hotels.