A mature and dynamic advertising sector known for its creativity and innovation thrives in South Africa. The world’s leading agencies are present either directly or in association with South African firms, and the industry benefits from investors’ rising interest in emerging markets. The media monitoring and market research segment is also well-...
Far ahead of its continental neighbours, South African media is vibrant, developed, and thriving industry. This means, among other things, that it also shares many of the challenges currently experienced by media outlets around the world. Print is in decline, and publications are working hard to eke out new strategies. At the same time, television...
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