With a population of some 160m, Nigeria has one of the most active media sectors of any emerging market. Excluding satellite networks, 147 television stations and 100 radio stations fill the country’s airwaves, according to the National Broadcasting Commission (NBC), the industry regulator. There is also a sizeable print media, as more than 100...
In 1992 a movie about the occult titled Living in Bondage was released on video and became the first major success of the Nigerian film industry. Since then, Nigerian cinema has taken off, as filmmakers have developed innovative methods of making motion pictures. This has especially been the case in recent years, as digital cameras...
It is difficult to travel around Nigeria without noting the sheer volume of advertising space, on billboards, over the airwaves and in print publications. Glossy magazine ads target consumer products for high-end clients, while billboards promote mobile networks. However, Nigeria has felt the effects of the global economic downturn with some of the...
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