Nigeria Media & Advertising

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In 1992 a movie about the occult titled Living in Bondage was released on video and became the first major success of the Nigerian film industry. Since then, Nigerian cinema has taken off, as filmmakers have developed innovative methods of making motion pictures. This has especially been the case in recent years, as digital cameras...

It is difficult to travel around Nigeria without noting the sheer volume of advertising space, on billboards, over the airwaves and in print publications. Glossy magazine ads target consumer products for high-end clients, while billboards promote mobile networks. However, Nigeria has felt the effects of the global economic downturn with some of the...

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