Nigeria Media & Advertising

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With Africa’s largest economy and its biggest population, Nigeria is the continent’s heavyweight. The country has been blessed with resource-rich lands, areas of great agricultural fertility and favourable demographics, but it has also had its fair share of challenges.

 

The Nigerian media industry is in the midst of what many local players consider to be a sea change. The rising popularity of ICT across the nation over the past decade and a half has had a major impact on the way Nigerian consumers access media on a daily basis. This has created a range of challenges for the nation’s print and broadcast media...

 

In late August 2016 Mark Zuckerberg, founder and CEO of Facebook, spent two days in Nigeria, where he met with key participants from the nation’s burgeoning ICT industry. Zuckerberg’s visit, the details of which were not made public until midway through his two-day stay, was widely taken to be a clear indication of Nigeria’s rapidly rising...

Chapter | Media & Entertainment from The Report: Nigeria 2016

The Nigerian media industry is in the midst of what many local players consider to be a sea change. The rising popularity of ICT across the nation over the past decade and a half has had a major impact on the way Nigerians access media on a daily basis. This has created a range of challenges for print and broadcast media entities. The print industry, for instance, faces high levels of...

The most populous country and arguably the largest economy on the continent, Nigeria is widely regarded as an African powerhouse.

With the release of the film “Half of a Yellow Sun” in late 2013, Nigeria’s film industry, collectively known as “Nollywood”, saw what may serve as a watershed moment. The movie was adapted from a novel of the same name by the Nigerian author Chimamanda Ngozi Adichie, and was filmed at Tinapa Studios, in Calabar, Cross River State. With a reported budget of around $9m-...

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