In terms of growth potential, how do you foresee broadcast performing in the future in comparison to other media segments, such as print or radio?
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Indonesia Media & Advertising
Displaying 7 - 12 of 14
Interviews & Viewpoints | Rudy Tanoesoedibjo, President Director, MNC Skyvision: Interview from The Report: Indonesia 2013
Interviews & Viewpoints | Shoeb K Zainuddin, Group Editor-in-Chief, BeritaSatu Media Holdings, on the emerging role of social media and the press from The Report: Indonesia 2013
The interdependent relationship between democracy and a free press is central to reflecting the voice of the people. The freedom of the press is thus an essential component of a free state as has been witnessed in many societies throughout history.
Stretching over 17,500 islands and home to around 245m people, Indonesia is a vast, diverse nation with a rapidly growing economy, extensive natural resources and a range of sectors ripe for investment. By far the largest country in ASEAN in terms of both population and area, Indonesia is responsible for one-third of the 10-nation bloc’s total GDP.
Large conglomerates, often with ties to politics, dominate the media sector. Still, offerings have expanded in recent years to feed a population hungry for content, and Indonesians now have 10 free-to-air channels as well as a wide variety of pay-TV options. In 2010, advertising expenditure grew by 23% year-on-year to nearly $7.2bn, the sharpest rise since 2006. TV garnered most of this spending...
Articles & Analysis | The bigger picture: Cinema and television are both expected to see increased demand from The Report: Indonesia 2012
The market in both pay-TV and cinema remains highly concentrated, but developments in 2011 and the prospects of strong growth point to a greater level of competition in years to come. Indonesian pay-TV is currently expanding at the slowest rate of all in Asia, with household penetration at a mere 3% in 2010 – roughly 1.3m households across the...
Articles & Analysis | Online, but switched on?: The country has rich potential for highly profitable online marketing from The Report: Indonesia 2012
Indonesians are clearly avid internet surfers, but can they be made to pay? Convergence is the name of the game, with GSM operators banking on triple-play packages while fast-growing groups like James Riady’s Lippo Group are launching online news portals. While the lines have blurred between service and content providers, the challenge of how to...
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