With the sector dominated by four- and five-star hotels, tourism in Oman relies heavily on luxury and business travellers. However, in recent years the Ministry of Tourism (MoT) has been looking to tap other markets, including budget-conscious holiday makers. This approach has been aided by the arrival of cheaper airfares from foreign airlines...
Oman has a strong reputation within the larger gulf region as being a high-end tourist destination offering attractive options for foreign visitors, mixed with stunning natural geography, cultural attractions and a growing number of sporting activities.
In addition to raising the overall awareness of Oman as a global destination and increasing the number of foreign visitors to the country, the Ministry of Tourism (MoT) and related agencies are actively seeking to tap the domestic market. By tailoring services specifically to locals, developing lesser known destinations, and creating...
In what way is strategy being developed to better promote Oman’s tourism offerings abroad?
While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest that the country is firmly adapting to the needs of the modern global...
In recent years Oman’s tourism officials have focused their attention on the strong growth potential and revenue stream that comes with turning the country into a leading regional destination for meetings, incentives, conferences and exhibitions (MICE).
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