Tourism remains one of the primary drivers of economic growth in Thailand. The sector’s positive performance can be partly attributed to a number of inherent pull factors, including a welcoming culture, abundant natural resources and biodiversity, as well as relative affordability. However, infrastructure has struggled to keep up with the fast...
Countries and regions across the world have long understood the potential of the MICE segment as a vehicle to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air...
To what extent can Thailand further improve its soft infrastructure, especially in terms of labour, to attract a greater share of the affluent market?
While Thailand has developed a reputation as a budget-friendly destination, offering affordable accommodation and leisure attractions, tourism authorities appear keen to attract a new breed of high-end clientele. In recent years, several local initiatives and global campaigns aimed at promoting luxury tourism have formed a strategic focus for...
Tourism remains one of the primary drivers of economic growth in Thailand. The sector’s positive performance can be partly attributed to a number of inherent pull factors, including a welcoming culture, abundant natural resources, biodiversity and relative affordability. However, infrastructure has struggled to keep up with the fast-paced growth in visitor numbers, a situation that has led to...
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