• Tourism

    Tourism is a fast-growing sector in many emerging markets. OBG analyses the latest statistics on visitors and spending, highlighting investment opportunities. Our research covers hotel developments, government incentives, demand for leisure facilities and the MICE segment.
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Morocco is amongst the best developed tourism markets in Africa, benefitting from its close proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. The years since 2016 have seen healthy rises...

Chapter | Tourism from The Report: Morocco 2019

Morocco is amongst the best-developed tourism markets in Africa, benefitting from its close proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. The years since 2016 have seen healthy rises in tourism arrivals, though over the longer term...

A number of key developments in the country are expected to support economic growth in the coming years. A rapidly improving business environment and infrastructural base, the gradual liberalisation of the local currency and increased investment into export-oriented industries are all set to raise living standards and drive the emergence of a large national middle class.

 

Spurred by its role as host of the 2017 World Tourism Forum, the government has launched a drive to become a leading meeting, incentives, conferences and exhibitions (MICE) destination in West Africa. With this goal in mind, the Ghana Tourism Authority (GTA) in early 2018 established a Conventions Bureau, which has been tasked with...

 

What can be done to increase tourism in Ghana?

 

With significant potential to drive economic growth and job creation, the tourism sector is increasingly an area of focus for investment in Ghana. While the Bank of Ghana lists the sector as the fourth-highest foreign currency earner behind gold, cocoa and remittances, Ghana still has some way to go to become a destination of choice on the...

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