Morocco’s tourism sector has undergone a major shift in recent years in large measure due to the implementation of the Moroccan National Tourism Office’s (ONMT) Vision 2020 programme, which seeks to attract 20m tourists by 2020. The programme also aims at raising the country’s “sun and surf” profile, boosting annual revenues to Dh140bn (€12.43bn), increasing hotel bed capacity to 375,000 and...
A number of projects to be jointly carried out with four Gulf countries were unveiled in early May 2014 by the Moroccan minister of tourism, Lahcen Haddad, at two major tourism events in Dubai, the Arabian Hotel Investment Conference and the Arabian Travel Market. Under its Vision 2020, Morocco aspires to become one of the top 20 tourist...
One of the focal points of Morocco’s ambitious Vision 2020 programme is sustainable tourism. The country has no shortage of natural features to leverage as tourism attractions, and it also boasts 10 national parks and 160 sites of biological and ecological importance. The ecotourism segment, however, remains at a nascent stage and represents...
The tourism sector has grown at a steady pace in recent years, and with the Ministry of Tourism’s aim of increasing the number of arrivals to 20m by 2020 under the Vision 2020 plan, considerable investment in accommodation and associated public infrastructure is required. The 20m target will require a total bed capacity of 375,000. By way of...
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