• Tourism

    Tourism is a fast-growing sector in many emerging markets. OBG analyses the latest statistics on visitors and spending, highlighting investment opportunities. Our research covers hotel developments, government incentives, demand for leisure facilities and the MICE segment.
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As East Africa’s largest economy, Kenya has seen its economy grow by more than 4% for the last three years, according to data from the World Bank, while an improvement in fiscal indicators and a new constitution encouraging devolution have helped to improve governance and the public balance sheet. 

Chapter | Tourism from The Report: Kenya 2014

Kenya has long been a popular tourist destination and the sector continues to be a critical industry for the country, although it has taken a number of serious knocks recently amid insecurity and travel advisories issued by several Western nations. Tourism directly accounted for 4.8% of GDP in 2013, or $2.09bn, with a total contribution to GDP of 12.1%, or $5.28bn. These contributions are...

As part of a wider commitment to deepening East African cooperation, Kenya joined Uganda and Rwanda in 2014 in creating a single tourism visa regime for the region. Officially launched in the Ugandan capital of Kampala on February 20, the immediate effect of the combined visa is to reduce the cost of visiting the trio to $100, compared to $150 for the three separate...

With its Indian Ocean beaches, abundant wildlife and vibrant cultural heritage, Kenya has long been a popular tourist destination. Tourism continues to be a critical industry for the country, although it has taken a number of serious knocks recently amid insecurity and travel advisories issued by several Western nations.

In light of recent security threats, what can be done to expand or insulate the tourism market?

What specific measures can be taken to improve the overall performance of the tourism sector?

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