Over the next 12 years Ghana aims to move from an off-the-beaten-track locale to a major African tourism player. Ambitious plans are afoot to increase visitor numbers five-fold by 2027, capitalising on natural beauty, cultural heritage, hospitality, and safety and security. A new, well-financed tourism authority is already implementing a...
In spite of its reputation as a safe, friendly destination – along with strong links to the diaspora and a wide range of cultural, natural and historical sites – Ghana’s tourism sector has yet to reach its potential, prompting the country to embark on an ambitious strategy aimed at increasing visitor numbers five-fold over the next 12 years....
What are the biggest challenges to achieving the goal of attracting 5m tourists by 2027?
As Ghana’s tourism sector has grown, there has been a widespread feeling that one of the biggest challenges it faces is human resources. The authorities are now working to address this by participating in international training programmes and developing a new tourism university to support the sector.
As well as establishing the Ghana Tourism Authority (GTA), Ghana’s Tourism Act granted the organisation significant new scope by setting up the Tourism Development Fund (TDF). The TDF does not replace state funding for tourism but substantially supplements it, and could provide a multiplier effect, with more revenues from tourism providing...
Over the next 12 years Ghana aims to move from an off-the-beaten-track locale to a major player in African tourism. Ambitious plans are afoot to increase visitor numbers five-fold by 2027, capitalising on the country’s natural beauty, cultural heritage, hospitality, and safety and security. The World Travel & Tourism Council forecasts that the tourism sector will grow by an annual average...
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