As part of its long-term plans for economic diversification away from hydrocarbons, Saudi Arabia has set far-reaching goals for the development of its tourism sector. It seeks to achieve 100m domestic and international tourist trips per year, a significant target when compared to global benchmarks. For comparison, France, the global leader in international tourist arrivals,...
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Articles & Analysis | Saudi Arabia is positioning itself as the next leader in tourism from The Report: Saudi Arabia 2022
Chapter | Entertainment from The Report: Saudi Arabia 2022
The cultural and economic reforms undergone by Saudi Arabia since 2016 are perhaps most visible in the entertainment sector. For over three decades entertainment and cultural outlets, such as cinemas, art galleries and theatres, were banned. So too were artistic practices including film-making and live music. Since being elevated to a position of executive importance, however, Crown Prince...
Saudi Arabia is rolling out a broad range of tourism offerings across the country as a central part of its Vision 2030 national transformation strategy. Following the launch of the tourist visa programme in September 2019 and the subsequent downturn from the Covid-19 pandemic, 2021 and 2022 have witnessed an ambitious calendar of events ranging from the Formula 1 Grand Prix to arts and...
Saudi Arabia has undergone significant reforms to foster growth and diversification. While some initiatives were delayed during the Covid-19 pandemic, progress in areas such as the digital economy accelerated. Aided by elevated oil prices in 2022, strategies underlined in Vision 2030 continue moving forwards, and the Kingdom today presents ample opportunities for foreign investors, underpinned by efforts to boost private sector participation in the economy.
Articles & Analysis | How the global tourism industry adopted sustainable practices from The Report: Cote d'Ivoire 2022
The global tourism industry faces numerous challenges when it comes to decarbonisation, as highlighted by a November 2021 report from the World Travel & Tourism Council (WTTC), in collaboration with the UN Environment Programme and multinational consulting firm Accenture. In the years prior to the pandemic the sector thrived, recording its...
Articles & Analysis | What is Côte d’Ivoire’s post-pandemic tourism recovery strategy from The Report: Cote d'Ivoire 2022
Promoting domestic tourism was identified as a key area of potential growth for Côte d’Ivoire’s tourism sector when the government first launched Sublime Côte d’Ivoire in 2018 and has since become an even more pressing priority. Travel restrictions imposed due to the Covid-19 pandemic have kept international visitors away. Hotel room occupancy...