• Retail

    Western-style shopping malls are increasingly popular in emerging markets. OBG’s retail sector analysis looks at local demand, shopping habits, opportunities for development in smaller cities, consumer spending power and brand awareness.
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The sultanate’s economy continues to enjoy the benefits of petroleum wealth, which has provided budget surpluses in most years and served as a backbone for growth. However, planning is well under way for an era in which oil will not be the main economic driver, with the twin goals of diversification and creating an increased number of private sector jobs at the top of the government’s current agenda.

The retail market in Oman differs from that of the majority of its Gulf neighbours, with a less concentrated urban population and lower per-capita GDP. Furthermore, the majority of the country’s workforce is private-sector-based, which is not the case for other Gulf countries, where the bulk of nationals are employed directly by the government...

What recent steps have been taken to deal with the sale of substandard or counterfeit goods?

How are Oman’s shifting demographics influencing the retail sector?

Articles & Analysis | A HIGH-END OFFERING: from The Report: Oman 2014

When it comes to luxury goods, the GCC is one of the main drivers of global growth, with the region accounting for sales of $8bn in 2011, up 30% year-on-year, according to the “Retail International” report put out by Alpen Capital in December 2012. The outlook for the segment remains broadly positive as well, with a forecast compound annual...

Chapter | Retail from The Report: Oman 2014

Regular rises in the minimum wage, the most recent of which took place in July 2013, have increased overall purchasing power in the sultanate. Other factors, such as a rising number of expatriates and tourists, the growing appeal and awareness of international trends, low market saturation, political stability and high oil prices have attracted major investments by international retailers that...

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