• Retail

    Western-style shopping malls are increasingly popular in emerging markets. OBG’s retail sector analysis looks at local demand, shopping habits, opportunities for development in smaller cities, consumer spending power and brand awareness.
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Chapter | Industry, Mining & Retail from The Report: Morocco 2014

With an increasing focus on value-added export industries in manufacturing, Morocco has become one of Africa’s leading countries for industrial FDI. The 2009 strategic plan to bolster six designated segments by investing billions of dirhams and facilitating new investments, has drawn in sizable injections of capital and seen an increase in manufactured production, due to strong performance by...

 

With an increasing focus on value-added export industries in manufacturing, industry in Morocco has transformed in recent years. This is in large part a result of the 2009 strategic plan to bolster six designated segments by investing billions of dirhams and facilitating new investments. The result has led to Morocco becoming one of Africa’s...

 

The formal retail industry in Morocco remains fairly limited, but it has been gathering steam at an impressive pace over the past three years. A growing middle class and urbanisation rate, as well as a modernisation of consumer shopping habits bode well for the sector’s future potential. While the traditional and largely informal segment of...

 

The fertiliser sector in Morocco is largely export-oriented, as the high price for the product constrains the potential for increases in domestic demand. Global demand for fertiliser is expected to grow in the coming years due to international population and income growth, which will require an increase in agricultural inputs to ensure...

Strategic choices and sector-specific initiatives have allowed Morocco to enter an era of sustained growth, perhaps most notably as a result of the National Pact for Industrial Emergence. Some 110,000 jobs were created between 2008 and 2011, while exports rose by 22% and infrastructure was upgraded. Foreign direct investment (FDI) in Morocco has...

What comparative advantages can Morocco offer to foreign companies?

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