The water supply in Morocco is coming under increased strain as consumption rises on the back of demographic growth, urbanisation, an expanding industrial and agricultural sector, and climate change. These factors could lead to the potential depletion of an estimated 80% of the country’s extant water resources over the next 25 years, according...
Agriculture accounts for around 14% of GDP and 35-40% of jobs in Morocco. Driven in large part by the national agricultural policy, the Green Morocco Plan (Plan Maroc Vert, PMV), the sector’s GDP increased by 57% between 2008 and 2015 to reach Dh115bn (€10.5bn), according to local media. Launched in 2008, the PMV aims at promoting socio...
In a bid to attract 1.5m additional visitors by 2018, the Moroccan National Tourism Office (Office National Marocain du Tourisme, ONMT) rolled out a Dh400m (€36.7m) investment plan in 2015 aimed at diversifying its source markets through two main channels: improving Morocco’s air connectivity – with a projected opening of 57 new air routes –...
Welcoming more than 10m tourists annually since 2014, Morocco is Africa’s number-one tourism destination in terms of foreign arrivals. This comes on the back of a decade of steady development under the framework of two successive sector development plans, Vision 2010 and Vision 2020 aimed at structuring and consolidating the tourism industry...
While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and...
As Morocco’s logistical and economic hub, Casablanca has traditionally been the bedrock of business tourism in the country. Now, owing to increased air connectivity and the expansion of conference and entertainment venues, the city is drawing growing interest from operators promoting it as an emerging destination for both leisure and meetings...
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