In mid-July 2016 YouGov, a UK-based market research firm, released the results of its latest survey of the most popular brands in Saudi Arabia. At the top of the firm’s 2016 Mid-Year BrandIndex BestBrand Rankings was Almarai, a Riyadh-based food and beverages producer that bills itself as the world’s largest vertically integrated dairy company...
With high levels of consumer spending in 2015 and early 2016, and despite recent macroeconomic pressures, Saudi Arabia’s retail sector is widely acknowledged to be a bright spot in an otherwise challenging current economic landscape. Over the past decade the industry has posted growth of 12% on an annual basis, according to data from a...
For years there has been talk of establishing a media production city in Saudi Arabia, but recent comments by Adel Al Toraifi, the new minister of culture and information, appointed in early 2015, suggest these plans could be moving forward. The Kingdom’s new National Transformation Programme, released in June 2016, includes direct funding for...
Saudi Arabia’s media landscape is going through rapid change, primarily brought about by digital technology and the rise of social media. The internet penetration rate among Saudi nationals is estimated at around 93%, according to a 2016 joint study between Northwestern University in Qatar and the Doha Film Institute. At the same time, Saudi...
With annual expenditure expected to reach close to SR140bn ($37.3bn) by 2017, Saudi Arabia is the biggest ICT market in the Middle East. At a time of shrinking hydrocarbons revenues, the government has identified ICT as a key driver of smart, cost-effective solutions for government and commerce alike, and as a major pillar of the Kingdom’s...
With growth in demand for data centres and managed and cloud services expected to be in the double and triple digits, there appears to be significant opportunity in this segment of Saudi Arabia’s ICT market. Pressure on departmental expenditures in the public sector and a subsequent slowing of growth in the private sector could act as drivers...
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