With its rising incomes and population of 1.3bn, China represents a vast potential source market for the tourism sector. As the nearest tropical country to China’s major population centres, the Philippines is an obvious vacation destination for the emerging Chinese middle class in search of adventure.
As the Philippines seeks to boost tourism arrivals and elevate remote rural populations out of poverty, developing ecotourism is becoming one of the government’s top priorities in the tourism sector. Born out of the environmental and conservationist movements, ecotourism aims to develop a new ethos for tourism in undeveloped areas that stresses...
Following several years of steady growth, business in the tourism industry continues to show encouraging signs. Although the number of foreign visitors is progressing only slowly, the pace of investment, particularly in hotel construction, has quickened considerably over the past five years (see Construction chapter). This can be attributed to...
Efforts to build up the tourism industry are tied to a wider strategy of diversifying the economy away from hydrocarbons. Almost two decades of low numbers of domestic and foreign tourists highlighted a number of areas for improvement necessary to achieve the government’s ambitions. It was in pursuit of this strategy that prompted the establishment...
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