With leisure tourism in Kenya impacted by current global perceptions of the country’s security situation, the industry is turning to the business travel segment to make up the shortfall, with increasing emphasis being placed on the meetings, incentives, conventions and exhibitions (MICE) segment.
Kenya has one of the biggest and most diverse tourism industries in East Africa, with offerings in a range of niches including the meetings, incentives, conferences and events (MICE) segment and safari ecotourism. However, in recent years challenges have arisen for the sector that have negatively affected the country’s economy, including two...
While Algeria’s tourism sector is still in its infancy, a recent spate of investment directed at hotel construction is expected to boost the industry’s bed capacity over the next few years. Indeed, over 1000 tourism projects have been approved by the ministry overseeing the sector since 2008, representing a total investment of AD470bn (€4.3m)...
In the face of declining revenues on the back of low oil prices, Algeria has steered towards economic diversification with renewed focus, with tourism – among other sectors – being viewed as a key source of potential alternative revenues, as well as a vehicle for job creation and rural development. To that end, government priorities include...
Firmly anchored to some of the world’s most unique and iconic assets, Jordan’s tourism industry also benefits from a number of competitive advantages. These include the kingdom’s proximity to large regional feeder markets, diverse landscapes and climates, and the presence of major historical and religious sites. However, regional instability...
Although South Africa’s scenery, wildlife, beaches and wine have kept leisure tourism as the sector’s key contributor, business tourism is on the rise. Recognised as an important untapped segment within the powerhouse that is South Africa’s tourism industry, business tourism has become a key priority for the government in recent years, and it is hoping that by targeting...
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