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Following a reduction in international arrivals between 2015 and 2016, tourism in Tunisia is rebounding. This shift is due to a combination of rising visitor figures from emerging markets and the recovery of visitor numbers from traditional locations. Foreign tourism spending increased 15.1% in 2017 to reach TD4.4bn (€1.7bn), while numbers of...

 

Building upon its strong performance in 2017, the Tunisian tourism industry is poised to carry on growing both in terms of the number of arrivals and overall revenues. Since ebbing to a low point in 2015, owing to two security incidents, the sector has rebounded to nearly 2014 levels.

 

With a track record of employment creation outside the capital and strong export figures, textile manufacturing has long been a significant part of the national economy. A combination of competitive labour costs, well-trained human resources and proximity to European markets has made Tunisia a preferred destination for clothing manufacturers....

 

In recent years Tunisia’s tourism sector has turned increasingly towards the domestic market, with 50% of hotel occupancy coming from Tunisian nationals; allowing the sector a 20% increase in overnight stays. The stability of the domestic market, in addition to government-facilitated specialty rates for domestic citizens seeking accommodation...

 

While prospects for Tunisian retail are improving, the sector has faced challenges in shifting online. Mostly due to online payment limitations, but also to a certain degree of mistrust of online purchases, Tunisia’s e-commerce market remains underdeveloped. Recent state intervention and the rise of e-commerce start-ups have helped to improve...

 

A combination of political instability, falling consumer confidence and a currency devaluation has translated into inconsistent performance for Tunisia’s retail sector in recent years. However, despite the difficulties, the formalisation of distribution networks, and the increase in global brands and food franchises continues to expand modern...

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