Tourism

The local tourism industry is expanding far faster than the rest of the economy, with visitor numbers on the rise and investment levels increasing, though it still has to combat negative perceptions of cost and security that dampen South Africa’s popularity as a holiday destination.

Having been ranked the friendliest country for Muslim holidaymakers for the third year running, Malaysia has confirmed its position as a premier halal tourism destination. However, its position – and the revenue that comes with it – could be challenged by regional rivals seeking to cash in on the lucrative market.

International arrivals in Myanmar topped 1m in 2012, up an impressive 30% from the year before. The country, which was recently voted the “top travel destination” by readers of the British magazine Wanderlust, is also attracting the attention of international hotel chains.

Despite being badly shaken by the 2011 revolution and its aftermath, Egypt’s tourism sector achieved a significant recovery in 2012. In an effort to sustain the industry, Egypt has identified a number of priorities for the short-term, including intensified promotion efforts, improved connectivity, enhanced services and the establishment of new source markets.

With arrivals on the increase from both well-established and new markets, 2013 looks set to be another record-breaking year for Thailand’s tourism industry. However, while the sector’s size has earned the tourism industry a place on the global top-20 list, officials believe the country could still close the gap on its rivals by becoming more competitive in key areas.

Although moderately sized, Ghana’s tourism industry has been a major focus of attention from both public and private sector investors in recent years. Developments in infrastructure, promotion and diversification of products should help the country boost both visitor arrivals and revenues.