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Tomatoes constitute one of Morocco’s main fresh exported agricultural produce and a key revenue earner. Between 2007-08 and 2012-13, Morocco exported an average of 414,277 tonnes of tomatoes annually, accounting for 33% of production. Europe remains the kingdom’s primary trading partner in this segment, absorbing about 350,000 tonnes of the...

Demand for fertilisers has increased in recent years, prompted by the ambitious Green Morocco Plan (Plan Maroc Vert, PMV) strategy to develop and modernise Moroccan agriculture. Chief among the PMV’s objectives is the target to bring annual fertiliser consumption up from its current 900,000 tonnes to 2m tonnes by 2020. Today, Morocco’s use of...

In 2013 foodstuffs accounted for more than 15% of the country’s total exports. Fresh fruits and vegetables, processed fruits and vegetables, and fresh and canned seafood constitute Morocco’s three main exported food categories. Overall, Europe takes in up to 63% of the kingdom’s exported food goods and the country has been increasingly looking...

Representing one of Morocco’s largest GDP contributors, and responsible for approximately 4m jobs, the agricultural sector has long been a major driver for export revenues, job creation and rural development in the kingdom. However, Morocco’s agricultural sector is now also increasingly serving as a platform for value creation, manufacturing...

As the country’s second-largest industrial subsector, agribusiness makes up around 27% of industrial GDP. The sector’s value added stands at around Dh30bn, (€3.26bn), accounting for about 30% of industrial value added. Made up of some 2050 industrial units ( comprised mainly of small and medium-sized companies), agribusiness employs up to 143,...