Low consumer confidence coupled with inflation and compromised purchasing power on the back of a weak dinar have characterised Tunisia’s retail sector in recent years. Nonetheless, distribution networks continue to improve and expand, while the presence of global brands and franchises is on the rise.
Since gaining independence in the 1950s, Tunisia has focused on developing and expanding its industrial base. Traditionally dominated by textiles, the industrial sector is increasingly attracting investment in higher-value segments such as pharmaceuticals, electronics, automotive and aeronautics as a result of a highly skilled and educated...
While e-commerce has become well established in more developed markets, the segment has been slower to take off in emerging economies. Online purchasing has been held down in these markets by financing, purchasing and logistics challenges. Nevertheless, online sales are growing rapidly in many developing countries in spite of these obstacles....
The global economy is entering the Fourth Industrial Revolution (4IR), or Industry 4.0, based on the application of new digital and automated technologies in production processes and service delivery. These changes are bringing emerging markets improved productivity, as well as risks – namely, reshoring and the displacement of human labour by...
Given its proximity to Europe, Tunisia is at the heart of the Euro-Mediterranean logistics chain, a position it has leveraged to create a thriving electronics industry. Benefitting from a highly qualified, skilled and cost-competitive workforce, Tunisia has succeeded in attracting a large number of electronics companies to its shores, becoming...
Small and medium-sized enterprises (SMEs) drive global economic growth and employment, accounting for an average of 33% of GDP and 45% of the workforce in high-income countries, and over 60% of GDP and 70% of employment in developing economies. The rise of SMEs has been crucial to economic diversification and resilience, particularly in...
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