Worth $3bn, Thailand’s advertising industry continues to see strong growth. In line with the kingdom’s media trends, television remains the first go-to choice for advertisers, dominating both advertising spend and creative talent. Traditional print and radio formats are seeing a slow, inexorable decline whereas all other formats are experiencing...
With families increasingly choosing to live independently and with incomes rising, particularly upcountry, Thailand’s home improvement segment has emerged as a dynamic and particularly competitive one. In greater Bangkok alone, an estimated 80, 000-100,000 new houses and some 30,000-40,000 new condos are registered every year.
The scale of just two meetings, incentives, conferences and exhibitions (MICE) events in Thailand in 2012 is daunting. To fly in all the delegates for Rotary International’s gathering in Bangkok and Amway China’s convention in Phuket would have taken more than two-thirds of every Airbus A380 airplane in service in the world, each configured to carry...
The government’s Renewable and Alternative Energy Development Plan 2012-21 is relying heavily on the agricultural sector to provide inputs for non-traditional fuels. To meet the aim of having 25% of energy consumption from renewable sources by 2021, the state has put in place targets of 9m litres per day of ethanol and 5.97m of biodiesel, plus 25m...
The next decade will see tourism in Thailand grow at well above the world average, in terms of both contribution to GDP and greater job opportunities, according to a 2012 country report from the World Travel and Tourism Council (WTTC). It forecasts an annual growth in contribution to GDP of 6.4% up to 2022 (world average 4.1%) and a yearly rise in...
In the past 15-20 years, Thailand has built up its international-standard golf facilities to the extent that 10% of its entire tourism income from foreigners is derived from that sport. Were it not for a ban on alcohol firms sponsoring public events, it might be growing even faster. Ironically, another drink, non-alcoholic, is partially behind a...
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