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Despite being affected by fallout from the Arab Spring and the slowdown in Europe, Morocco’s tourism sector is still able to demonstrate that it remains one of the country’s strong economic sectors. Continued investment in big tourism infrastructure projects is expanding capacity for an expected rise in beach travellers over the coming years. A...

In the past 10 years, Morocco has emerged as an increasingly competitive base for aeronautic production. The kingdom’s aeronautic industry began to take off in earnest in 2001 when US manufacturer Boeing established a small operation preparing cables for Boeing 737 jets in coordination with the French electrical wiring producer Labinal SA. According...

Increased exposure to international retailers, rising purchasing power and continuing urbanisation has led to a rapid evolution in Moroccan urban consumer habits. Though the local market remains fragmented and suffers from a large informal market, multinational retailers are increasingly investing in brand development, contemporary retail spaces and...

Official statistics place unemployment in Morocco at 9.1%. However, these measures do not take into account seasonal workers, those who have given up looking for work or the informal working economy, making it difficult to accurately gauge the employment situation. Nevertheless, seven out of every 10 households in Morocco say finding work is a...

After several years of negotiations and preparation, Morocco is set to see a significant jump in car production following the inauguration of French carmaker Renault’s new Melloussa plant in February 2012. Spanning 280 ha, this €1bn plant is the largest automotive factory in North Africa and in its first 10 months of operation churned out over 100,...

THE COMPANY: The leading insurance company in Morocco, Wafa Assurance had a 22.1% market share and a client base of 1.5m at the end of 2011.