Improving human development indicators, including health provision, is a key priority for both federal and state governments, and Oyo State is no exception. The government is investing in social services, which commanded 29% of the 2013 state budget, with health receiving allocations of N3.85bn ($24.25m). However, to meet Millennium Development...
Since Nigeria’s broadcasting sector was liberalised in 1992, the country has become one of Africa’s largest television markets. In an early-2012 poll carried out by the US-based research firm Gallup in conjunction with the Broadcasting Board of Governors (BBG), a US federal agency, nearly 79% of Nigerians reported having a working television at home...
Over the past five years digital marketing has come to play an important role in Nigeria’s advertising industry. For local brands, ad platforms and strategies that target internet and mobile handset users are considered an integral component of an effective ad campaign. According to InMobi, a multinational digital advertising and research firm, in...
With the largest population on the continent, half of which is below the age of 25, and English as the official language, Nigeria’s demographics are attractive for business process outsourcing (BPO) recruiters. Geographically, its time zone is closely aligned and well suited to servicing much of Europe, a major advantage over outsourcing...
The overwhelming success of the few large malls opened so far testifies to pent-up demand for modern, formal shopping in Nigeria. With 33% of Nigerians having regular internet access according to the World Bank, the potential for e-commerce is significant. Yet Lagos has only three malls of more than 20,000 sq metres compared to 74 in South Africa’s...
The current infrastructure drive under way in Nigeria includes both upgrades and expansions to the country’s existing airports. Beyond the need to keep up with demand for passenger travel and cargo services, Nigeria has several specific goals in mind for its aviation sector: boosting government revenue from its facilities, providing easier access to...
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