Though smaller than regional powerhouses Brazil and Mexico, the Colombian pharmaceutical market has been expanding at a rapid pace in the past few years. Growth prospects for the industry were significantly boosted in 2012, when a reform to the Mandatory Health Plan (Plan Obligatorio de Salud, POS) widened the spectrum of benefits under the...
In recent years Colombia has become more competitive in sports, raising the possibility of increased commercial prospects and providing a boost to national pride. For example, at the 2011 Pan American Games, held in Guadalajara, Mexico, Colombia was ranked sixth, and placed second, after Brazil, at the South American Games held in Santiago,...
What level of investment is needed to successfully stage all upcoming international sports events?
The FIFA World Cup is a highly profitable global sporting event, and Brazil 2014 was particularly attractive for Colombia in terms of private investment. The Colombian national team reached the quarterfinals and climbed to the fourth spot in the FIFA ranking after 16 years without participating in a World Cup. This momentum has paid off and...
Though it has seen advances in coverage in the past two decades and has inched closer to attaining universal coverage, the health sector is also seeing pressure from escalating costs due to increased coverage and an ever-expanding mandatory health plan. In 2012 the public sector accounted for 75.8% of total expenditure, with the private sector making up the other 24.2%. Total health care...
Colombia’s recent enhanced sports competitiveness at the international level is raising the sector’s commercial prospects. The government’s commitment to the promotion of sports is particularly visible in the budget allocated to Coldeportes, the body responsible for the promotion and management of sports resources, which increased from $167m in 2013 to $178m in the 2014 budget. The private...
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