Capitalising on a strong and growing talent pool, low costs, a large domestic market and robust government support, the Egyptian IT sector has continued to expand even during the country’s turbulent past, and is now enjoying a new surge of investment and innovation.
The launch of 4G mobile networks in September 2017 represented a turning point for the Egyptian telecoms sector, ushering in a new period of investment, international partnerships and technological innovation.
How can average revenue per user be further increased in the mobile segment?
Human capital is Egypt’s single biggest competitive advantage in the knowledge-intensive ICT industry. Authorities and sector players are keen to move the market to the next level with a range of programmes designed to develop skills and nurture entrepreneurship. While playing an important role in developing the ICT sector at a grassroots...
Egypt’s large and growing urban middle class makes it an increasingly attractive market for producers of fast-moving consumer goods (FMCGs), from snacks to cosmetics, to household cleaning supplies. Despite budget constraints stemming from the economic reforms passed in 2017 (see Economy chapter), many companies are taking a longer-term view...
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