What can be done to increase the attractiveness of Casablanca as a travel destination? KABBAJ: Casablanca is the first destination in Morocco for business and cruise tourism. It is also the third tourism destination overall after Marrakech and Agadir. However, despite its mythic name – once featured in a cult movie – strong...
In a bid to attract 1.5m additional visitors by 2018, the Moroccan National Tourism Office (Office National Marocain du Tourisme, ONMT) rolled out a Dh400m (€36.7m) investment plan in 2015 aimed at diversifying its source markets through two main channels: improving Morocco’s air connectivity – with a projected opening of 57 new air routes –...
Welcoming more than 10m tourists annually since 2014, Morocco is Africa’s top tourism destination by foreign arrivals, the result of a decade of steady development under the framework of two successive sector development plans, Vision 2010 and Vision 2020. Despite an increasingly challenging regional environment, the sector has proved resilient thanks to the kingdom’s political stability, with...
Morocco benefits from its well-developed manufacturing sector, mining industry, agricultural output, proximity to Europe, sizeable diaspora community, low labour costs and market-oriented public policy.
Dubai’s Department of Tourism and Commerce Marketing (DTCM) expects an influx of visitors to come by the turn of the decade, and these projections are helping to drive the construction of theme parks, hospital wings, shopping malls and several new hotels. Dubai announced total international visitor figures of 14.2m for 2015, an increase of 7.5...
The importance of learning, cultural awareness and artistic appreciation was placed centre stage in Dubai when the UAE declared 2016 to be the Year of Reading. The nation’s rulers re-emphasised the role of the written word in helping to foster creativity and innovation among Emiratis and other residents. The new Opera House opening in Dubai is...
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