In addition to raising the overall awareness of Oman as a global destination and increasing the number of foreign visitors to the country, the Ministry of Tourism (MoT) and related agencies are actively seeking to tap the domestic market. By tailoring services specifically to locals, developing lesser known destinations, and creating...
While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest that the country is firmly adapting to the needs of the modern global...
In recent years Oman’s tourism officials have focused their attention on the strong growth potential and revenue stream that comes with turning the country into a leading regional destination for meetings, incentives, conferences and exhibitions (MICE).
While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest the country is also adapting to the needs of the modern global travel market. Oman has some of the most diverse...
Contributing 8.1% to GDP and accounting for 7.1% of total employment in 2016, tourism evidently holds an important place in Morocco’s economy, even though the sector has faced some challenging times. This has largely been due to difficult external environments dampening travel from traditional source markets, though there is evidence that the...
Faced with a downturn in visitors from traditional source markets located in Europe, in 2015 the Moroccan government adopted a series of measures aimed at diversifying its source markets, which included the creation of air connections to new destinations and the rollout of targeted travel promotion initiatives.
Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.
Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.
Register Here×