While social and political instability have inhibited Colombia’s development in the past, aggressive policies over the last decade have made significant strides towards improving both the economy and security. Communicating this change to the global community has been challenging but so far successful.
In May 2013 tour associations and the business community received confirmation of what many already expected – Colombia keeps growing as a prime destination for the global meetings industry. In its latest annual report, the International Congress and Convention Association (ICCA) ranked Colombia as the fourth most popular destination among Latin...
As the second-most-biologically-diverse country on the planet, it is unsurprising that Colombia holds considerable nature tourism potential. In the past, however, Colombia’s socio-political conflicts have prevented this segment from fully developing. Only recent security and social stability has allowed attention to shift towards responsibly...
The greater prominence achieved by sports in Colombia at all levels has resulted in more media coverage and consequently rising exposure and profitability for companies sponsoring sport competitions, teams and athletes. While major sports such as football, cycling and roller-skating get the best sponsorship contracts, investment in minority...
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